Startup & SaaS Metrics

Customer Acquisition Cost (CAC)

Calculate the total cost of acquiring a new customer, including all marketing and sales expenses over a specific period.

Acquisition Spend (Specific Period)

Total Marketing Spend (₹)

Ads, content, tools, agency fees.

Total Sales Spend (₹)

Sales team salaries, commissions, software.

New Customers Acquired

Number of customers gained in this period.

CAC Metric

CAC

₹4,000

Cost to acquire 1 customer.

Total Acquisition Spend

₹8,00,000