1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, improve the user experience, and provide analytical information to the owners of the site.
2. Our Cookie Categories
When you use our Cookie Consent Banner, you can choose to "Accept All" or "Decline Optional" cookies. Here is a breakdown of what those categories mean:
Strictly Necessary (Always Active)
These trackers are absolutely essential for the basic functionality of PaisaFintech and cannot be switched off in our systems.
- Consent Memory: A local storage key (`cookie-consent`) that simply remembers whether you clicked "Accept" or "Decline" on our banner. This choice automatically expires after 180 days (6 months), at which point you will be asked to renew your preferences.
- UI Preferences: We use browser Local Storage to securely remember your preferences (such as dark/light mode) to provide a seamless visual experience.
- Calculator States: When switching between tabs, some calculators may temporarily store non-identifiable numerical inputs locally in your browser so you don't lose your work.
Optional (Can Be Declined)
These trackers help us grow and keep the platform free, but you are not required to accept them. If you click "Decline Optional", we will disable these scripts.
- Analytical/Performance (Google Analytics): These cookies allow us to recognize and count the number of visitors and see how visitors navigate our website. This data is aggregated and helps us discover which calculators are most popular so we can build better tools.
- Advertising/Targeting (Google AdSense): These cookies record your visit to our website and the pages you have visited. Our third-party advertising partners use this information to serve personalized, relevant ads to you across the internet, which helps fund our 100% free platform.
3. Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties.
Google Analytics: We use Google Analytics to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
Google AdSense: The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense, see the official Google AdSense privacy FAQ.
4. How to Manage Cookies
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
To opt out of personalized advertising from Google, you can visit Google's Ad Center.
If you have any questions regarding our use of cookies, please contact us at support@paisafintech.com.