Startups & SaaS

CAC to LTV Ratio

Measure the health and efficiency of your marketing spend by comparing Customer Acquisition Cost against Lifetime Value.

Business Metrics

Total Marketing Spend (₹)

New Customers Acquired

Avg Revenue Per User / Month (₹)

Gross Margin (%)

Monthly Churn Rate (%)

Ratio Results

CAC (Cost per User)₹2,000

LTV (Value per User)₹8,000

LTV:CAC Ratio

4.0:1

Excellent! Standard benchmark is 3:1.