Business Strategy

Customer Lifetime Value Calculator

Determine the total revenue and profit a single customer will generate over the entire course of their relationship with your business.

Customer Metrics
Enter the average metrics for your user base.
CLV Results

Customer Lifetime Value (Revenue)

₹30,000

CLV (Gross Profit)

₹12,000

This is the actual value you keep.

Annual Value Per Customer

₹10,000

Why is CLV Important?

Customer Lifetime Value (CLV) is the cornerstone of unit economics. If you know exactly how much profit a single customer will bring you over their lifetime, you know exactly how much you can afford to spend on marketing to acquire them (CAC - Customer Acquisition Cost).

Business Rule of Thumb: A healthy business should maintain an LTV to CAC ratio of at least 3:1. That means for every ₹1 you spend on marketing, the customer should generate ₹3 in lifetime gross profit.