The Latte Factor
Popularized by financial author David Bach, the "Latte Factor" demonstrates how small, regular discretionary expenses—like a ₹250 Starbucks coffee every morning—compound into massive sums of lost wealth over time.
Financial Reality Check: We aren't saying you should never enjoy a coffee or order Zomato. The goal is to bring awareness to your unconscious spending. Many people claim they "don't have enough money to invest," while unknowingly drinking a potential ₹50 Lakh retirement corpus over a decade.