Startup & SaaS Metrics

LTV to CAC Ratio

The ultimate metric of startup health. Compares the Lifetime Value (LTV) of a customer against the Customer Acquisition Cost (CAC).

Metric Inputs

Customer Lifetime Value (LTV) (₹)

Total profit generated by a customer over time.

Customer Acquisition Cost (CAC) (₹)

Total cost to acquire a single customer.

Health Ratio

LTV:CAC Ratio

4.0:1

Healthy (Venture Scale)

The benchmark for a highly profitable SaaS/Startup is 3:1.