Startup & SaaS Metrics

Customer Lifetime Value (LTV)

Calculate how much profit a single customer generates for your business over the entire duration of their relationship with you.

Customer Behavior

Average Order Value (₹)

Average amount spent per purchase.

Purchase Frequency (Per Year)

How many times a year they buy.

Customer Lifespan (Years)

How long they remain a customer.

Gross Margin (%)

Your profit margin on each sale.

LTV Output

Lifetime Value

₹36,000

Total pure profit per customer.

Annual Value (Revenue)₹20,000

Lifetime Revenue₹60,000

Detailed guide and formula

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Key terms and questions

Tax rules and deductions