Retail Economics

Markup vs Margin Calculator

The most common pricing mistake. A 50% markup does NOT equal a 50% profit margin. Enter your cost and sell price to see the difference.

Product Pricing

What you pay the supplier.

What the customer pays.

The Difference

Markup shows how much more your selling price is than the amount the item costs you. It is a percentage of your Cost.

Margin shows how much of your revenue you actually get to keep as profit. It is a percentage of your Revenue. Margin will always be a lower percentage than Markup.

Profitability Breakdown

Gross Profit

₹50.00

Markup %50.0%

Profit divided by Cost.

Gross Margin %33.3%

Profit divided by Revenue.